when game is lifestyle,and gamer isn't a gamer

An Industry Is Booming, but Not Just for Gamers

Similarly, “gamer” is losing its meaning as a demographic or sociological identity except in the sense that alldifferent kinds of people now play all different kinds of games.

not as games for gamers, but as mainstream lifestyleentertainment. Just as Miley Cyrus and 50 Cent are both mainstream, so are both Wii Play and Grand Theft.

The truth is that many in the industry, like many nerds, still have a bit of an inferioritycomplex: they can’t quite believe that with a small makeover, they could potentially appeal to women and regular people of both sexes. Major companies like Microsoft andSony are playing catch-up in thinking of potential customers not as gamers but as everyone.